Privacy Policy
Information We Collect
We may collect and process the following types of personal information when you use parkfarmkent.com:
- Identity Data: such as your name or email address if you voluntarily provide it (for example, when subscribing to a newsletter or contacting us).
- Technical Data: including your IP address, browser type and version, time zone setting, browser plug-in types, operating system, and device information.
- Usage Data: information about how you interact with our website, such as pages viewed, links clicked, and time spent on pages.
- Cookie Data: data collected through cookies and similar tracking technologies as described in the Cookie Policy section below.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: to understand how visitors use our website, monitor performance, and improve user experience.
- Affiliate Tracking: to track referrals to third-party betting and casino sites, ensuring we receive credit for introductions and clicks on affiliate links.
- Site Improvement: to personalise content, remember preferences, and develop new features or content that better serve our audience.
- Communication: if you have provided your email address, we may respond to enquiries or send newsletters you have requested.
Cookie Policy
We use cookies and similar technologies (such as web beacons and pixels) to collect information about your browsing behaviour. Cookies are small text files stored on your device.
Types of cookies we use:
- Essential cookies: necessary for the website to function, such as security and basic navigation.
- Analytical/performance cookies: help us understand how visitors interact with the site (e.g., Google Analytics).
- Affiliate cookies: used by third-party affiliate networks to track clicks and conversions from our site to betting or casino operators.
- Functional cookies: remember choices you make to improve your experience.
Opt-out options: You can manage or disable cookies through your browser settings. Most browsers allow you to refuse or delete cookies. You can also opt out of certain third-party analytics by using tools such as the Google Analytics Opt-out Browser Add-on. Please note that disabling essential cookies may affect the functionality of this website.
Third-Party Links
Our website contains links to third-party websites, including online casinos, sportsbooks, and other affiliate partners. These third-party sites have their own privacy policies and practices. We do not control, and are not responsible for, how these third parties collect, use, or share your personal information. We encourage you to review the privacy policy of every website you visit before providing any personal data.
Your Rights
If you are located in the United Kingdom or the European Economic Area, you have the following rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018:
- Right of access: request a copy of the personal data we hold about you.
- Right to rectification: ask us to correct inaccurate or incomplete data.
- Right to erasure: request deletion of your personal data in certain circumstances.
- Right to restrict processing: ask us to limit how we use your data in specific situations.
- Right to data portability: receive your data in a structured, machine-readable format and transmit it to another controller.
- Right to object: object to processing based on legitimate interests or for direct marketing.
- Right to withdraw consent: where we rely on consent, you may withdraw it at any time.
If you are a resident of California or other US states with similar privacy laws, you may have additional rights such as the right to know, the right to delete, and the right to opt out of the sale or sharing of personal information under the California Consumer Privacy Act (CCPA). We do not sell personal information in the traditional sense, but affiliate cookies may involve sharing limited data with partners for tracking purposes.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including for legal, accounting, or reporting requirements. Typically:
- Analytics and usage data are retained for up to 26 months.
- Affiliate tracking data (such as click references) are retained for the period required by our affiliate networks, generally up to 30 days for transaction validation and up to 6 months for dispute resolution.
- Email correspondence and contact details provided voluntarily are retained for up to 24 months after the last interaction, unless you request earlier deletion.
After these periods, personal data will be securely deleted or anonymised.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: privacy@parkfarmkent.com